Big data is being produced at a faster rate than ever before. It is one of the essential tools for organizations to determine future outcomes, improve customer service, and avoid potential issues. To make the best use of the large amounts of data received almost daily, organizations must have a strategy to analyze the most valuable information appropriate for their specific needs. This is critical if businesses want to use data as a primary method to transform operations. Brenda Lichtenberg, Sr. Vice President of Strategy and Portfolio, provides more detail in the video above.
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